Birmingham City Schools, Blue Cross and Blue Shield of Alabama, and National Fitness Campaign (NFC) today announced a partnership to bring an outdoor Fitness Court® and digital wellness programming to Birmingham City Schools.
Please join us for two Fitness Court Studio ribbon cutting ceremonies:
Monday, October 26, 1 p.m. at A. H. Parker High School, 400 Reverend Abraham Woods Jr Blvd
Thursday, October 29, 11 a.m. at Huffman High School, 950 Springville Rd
This Fitness Court was developed by Birmingham City Schools, BCBSAL, and NFC to expand free access to high-quality workouts and create equitable access to exercise for communities across the region. The Fitness Court® is the world’s best outdoor gym that lets users leverage their own body weight to get a complete workout using seven exercise stations.
Created for adults of all abilities aged 14+, the Fitness Court workouts are adaptable for all fitness levels, allowing participants to move at their own pace. Users also may download the free Fitness Court® App which acts as a coach-in-your-pocket and enhances the outdoor gym into a digitally supported wellness experience. Birmingham City Schools is one of 25+ Campaign Partners building a network of Fitness Courts across the state, with the help of BCBSAL.
“The new fitness court represents an investment in the health, wellness, and future of our scholars at A.H. Parker High School. It will provide our scholars with opportunities to improve their physical fitness, develop healthy habits, strengthen their mental well-being, and understand that taking care of themselves is an essential part of achieving success in the classroom and beyond,” said Tyrus L. Moss, Ed.S., RAA Athletic Administrator, Assistant Principal, A.H. Parker High School.
“We are excited to provide Huffman High School scholars with a space that promotes movement, motivation, and healthy living. Our goal is to support the development of well-rounded scholars who are equipped to succeed not only academically and athletically, but also in their overall health and well-being,” said Stephen Ward, Athletic Director, Huffman High School.
“At Blue Cross and Blue Shield of Alabama, we are committed to helping Alabamians access resources that support healthier lifestyles,” said Sophie Martin, Director, Corporate Communications and Community Relations. “We are proud to partner with Birmingham City Schools and NFC to bring Blue Cross-sponsored Fitness Courts to the community and create new opportunities for residents to be active and make exercise part of their everyday lives.”
“We are excited to have Birmingham City Schools join us in the journey to improve health and wellness as we work to make a powerful and long lasting impact on health outcomes and happiness by building healthy communities across America,’’ said Mitch Menaged, founder of National Fitness Campaign “The addition of the outdoor Fitness Court, along with digital wellness programming, demonstrates a tremendous commitment to the health and wellbeing within the Birmingham community.”
For more information on BCBSAL’s support of NFC, please visit the National Fitness Campaign website.
About Birmingham City Schools
Birmingham City Schools, located in Alabama’s largest metropolitan area, serves approximately 20,000 students annually across 43 schools. The district offers a variety of academic programs and services to meet students’ diverse needs, including Advanced Placement courses, career and technical education, special education, and gifted and talented programs. Birmingham City Schools also provides a wide range of extracurricular activities, including athletics, clubs, and performing arts, to enrich students’ educational experiences.
About Blue Cross and Blue Shield of Alabama
Blue Cross and Blue Shield of Alabama has insured Alabamians for over 88 years. Blue Cross offers coverage plans to corporations, individuals and the senior market. For more information about Blue Cross, visit AlabamaBlue.com. Connect with us on Facebook, check out our videos on YouTube and follow us on Twitterand Instagram for more up-to-date information.
Blue Cross and Blue Shield of Alabama is an independent licensee of the Blue Cross and Blue Shield Association.
About National Fitness Campaign
Founded in San Francisco in 1979, National Fitness Campaign is a wellness consulting firm that provides programs and services to cities, schools and sponsors. Our mission is to build healthy communities nationwide. The campaign delivers an integrated wellness initiative, centered around the Fitness Court®– the world's best outdoor gym.
National Fitness Campaign welcomed its 500th healthy community in 2023, as it continues to grow the country’s largest public-private partnership in support of wellness with the goal of building a Fitness Court® within a 10-minute bike ride of every American. Follow along with National Fitness Campaign at nationalfitnesscampaign.com or on Instagram, Facebook and LinkedIn.